Customer insight that leads to better decisions
Not more dashboards
Not more reports
Not more noise
I help business leaders and growing businesses get clear on what’s helping or hurting customer experience, and what to fix first
Most businesses I work with already have customer data.
They might have surveys. Reviews. Feedback. Sales insight. Internal opinions.
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What they don’t have is clarity
Clarity on:
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What actually matters
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Where customers are getting stuck or frustrated
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What’s costing them loyalty, growth, or momentum
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What to fix first and what can wait
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So they stay busy
But not always effective
That’s where I help
I’m Damian Miller, founder of Intelligent Purpose
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I’ve spent over 20 years in customer, shopper, and consumer insight - as a Research Director, consultant, and advisor
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I’ve helped businesses launch new propositions, improve customer experience, and make clearer, more confident decisions
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What I’ve learned is simple
Most businesses don’t need more research
They need help making sense of what they already know - and deciding what to do next
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That’s what I do
These are the core ways I help founders and leadership teams get clarity and move forward with confidence
Customer experience clarity session
A focused, senior-level session designed to identify where your customer experience is helping or hurting your business and the core areasa to prioritise and how to imrove the experience
Insight-to-Action Sprint
Focused projects to investigate and fix a specific customer experience or growth challenge. Ideal for when we know where the problem is, but need to understand it properly and fix it
Fractional Head of Insight / Customer experience
Senior customer experience and insight leadrership without hiring full-time. Helping you stay focused on what matters and turn customer understanding into real business decisions
Partner with me to leverage intelligent, actionable customer insights that drive growth and improve customer experience
Trusted by leading brands
I’ve spent over 20 years helping businesses understand customers and make better decisions
Retail
Waitrose
Tesco
M&S
Krispy Kreme
John Lewis
Sainsburys
